Frill positions itself as a simple, affordable feedback tool for small teams. And for the price, it does a decent job. But when you look closely, there are some significant gaps that matter for B2B SaaS teams serious about their feedback loop.
Let's compare.
What Frill Gets Right
Frill is genuinely simple to set up. You can have a feedback board live in under 10 minutes. The interface is clean, and for teams that just need "a place to collect ideas," it works.
It's also the cheapest entry point in the market — starting at $25/month with a roadmap and announcements included.
The Feature Comparison
| Feature | Priority Hunter | Frill | |---|---|---| | Ideas board & voting | ✓ | ✓ | | Public roadmap | ✓ | ✓ | | Announcements | ✓ | ✓ | | Embeddable widget | ✓ (all paid plans) | ✗ (Growth+ only) | | Custom domain | Starter ($29) | Business ($49) | | API access | Pro ($79) | Growth ($149) | | Impact/effort scoring | ✓ | ✗ | | SSO support | Pro+ | ✗ | | Free tier | ✓ | ✗ | | Starting price | $29/mo | $25/mo |
The Widget Problem
This is the most important difference between Frill and Priority Hunter.
Frill's embeddable widget is only available on the Growth plan ($149/month). On their two lower tiers ($25 and $49), you get a public portal only — meaning users have to navigate away from your product to submit feedback.
This is a major problem. Research consistently shows that feedback volume drops by 60–80% when users have to leave the product to submit it. The moment of frustration, when a user is most motivated to tell you what's broken or missing, is inside your app.
Priority Hunter includes the embeddable widget on all paid plans starting at $29/month. For teams serious about feedback quality and volume, this isn't a nice-to-have — it's essential.
API Access: $79 vs $149
Similarly, Frill's API is locked behind their Growth plan at $149/month. Priority Hunter offers full API access on the Pro plan at $79/month.
If you're a technical team that wants to:
- Sync ideas to your own database
- Build custom integrations
- Automate idea triaging with your CRM
- Pull feedback data into your analytics stack
...you're paying nearly twice as much for that privilege with Frill.
Scoring and Prioritisation
Frill shows vote counts. That's it. There's no mechanism to weigh votes by customer segment, MRR, or user type.
Priority Hunter includes impact/effort scoring on all plans. You can configure scoring rules based on customer tier, subscription value, or any custom field — giving you a more accurate picture of what to build next, rather than letting the most vocal users dominate the roadmap.
"We used to build features based on whoever shouted loudest in Slack. With Priority Hunter's scoring, we can actually see that our top 10% of revenue customers want something different from the 90% of free users."
Where Frill Has an Edge
To be fair: Frill's $25/month Startup plan is slightly cheaper than Priority Hunter's $29/month Starter if you just need a basic public board with no widget. For solo founders or very early products, that $4/month difference might matter.
Frill also has a slightly longer track record and a good reputation for reliability.
SSO: Not Optional for B2B
If you're selling to enterprise customers, SSO is often a hard requirement. Frill doesn't offer SSO on any plan. Priority Hunter includes SSO/SAML on the Pro plan ($79/month) and above.
For B2B SaaS teams going upmarket, this is a blocker with Frill.
Summary
Frill is a reasonable option if you:
- Just need a very simple public board at minimal cost
- Don't need an embedded widget
- Don't have technical integration requirements
Priority Hunter is the better choice if you:
- Want feedback collected inside your product (not just on a public portal)
- Need API access without paying $149/month
- Sell to enterprise customers who require SSO
- Want objective scoring beyond raw vote counts
- Plan to scale your feedback program as your product grows
The Bottom Line
Frill gets the job done at the lowest price point — but the $25/month comes with significant limitations. The widget restriction alone means you're getting far less feedback than you should.
Priority Hunter gives you a complete, modern feedback management system for B2B SaaS teams at a price that makes sense for the features included.